Mobility & Automotive

Direct-to-customer is rewiring the dealer model. Most groups are stuck running both — badly.

Dilogic is the Strategic Principal for OEMs, dealer groups, EV startups, and mobility platforms. We hold dealer economics, D2C brand, and the EV transition at the same table.

Discuss mobility growthHow we work in mobility

The dual-channel problem

OEM D2C and dealer-network distribution are running in parallel inside the same brand. The two channels are eating each other.

Most OEMs in MENA and Europe are running D2C alongside their dealer network and treating the two as if they are separate go-to-market motions. They are not. Customers move between them; pricing leaks across them; brand experience fragments at the seam between them.

EV transition compounds the problem. New brands launch D2C-first by structural necessity (no dealer network exists). Incumbents can't replicate that without canibalizing the dealer P&L that still funds most of the parent business.

Dilogic designs the channel architecture before the marketing budget is set. We then direct the agencies, retailers, and digital partners executing against it.

Three commitments — sector-aware

What we sign up to inside mobility and automotive engagements.

01

We own the bigger picture.

We do not deliver a strategy and leave. We hold the operating thesis across the engagement. The map you have at the end is the map we wrote together — updated by the work, not by a refresh deck.

02

We direct the people who deliver.

Agencies, vendors, internal teams, contractors. Whoever is in the room executing, we direct against the strategy. That includes naming the work, sequencing it, holding it accountable, and replacing what is not working. Direction is not a workshop. It is daily.

03

We are accountable to the outcome.

Engagements are scoped to outcomes, not deliverables. We stay in the room until the outcome lands. If it does not, we say why. Reporting is what happened against what we said would happen — not what is convenient to present.

Why Dilogic for mobility

Where we sit, and where the alternatives stop.

Global automotive consultancies

What they offer

EV transition roadmaps, D2C transformation programs

What they get wrong

Slide-deliverable. Channel-thin. Dealer-network economics treated as a constraint, not a co-architecture.

What Dilogic does

Channel-deep. Holds dealer P&L and D2C velocity at the same table.

Automotive launch agencies

What they offer

Vehicle-launch creative and media

What they get wrong

Strategy is a wedge for creative hours. Dual-channel architecture gets de-scoped.

What Dilogic does

Independent of creative. Channel architecture is the strategic deliverable.

See the full matrix and where we sit

FAQ

  • No. Our concentration is commercial — channel strategy, brand, dealer economics, D2C, and the operating discipline behind EV brand-building. Vehicle engineering, hardware design, and battery technology are outside our practice.

  • Yes. The cross-client pattern across both is the value the practice brings. Incumbents bring scale and dealer network; startups bring D2C velocity. A partner with both patterns is more useful than one anchored to a single side of the transition.

Talk to the mobility practice partner.

Engagements in mobility begin with a partner-led conversation. Routed to mobility@dilogicgroup.com.

Start a conversation